Vyshyta is a modern Ukrainian fashion brand that celebrates the cultural heritage of the vyshyvanka, a traditional Ukrainian embroidered shirt or dress. Our goal was to create a brand identity that reflects the fusion of folk motifs with contemporary designs, encapsulating the essence of Vyshyta’s clothing.

We took our inspiration from the aesthetics of Ukrainian design of the early 20th century. The graphics gently frame garments, weave into the brand’s visuals, and emphasize embroidered ornaments.


Client: Vyshyta
Design: Olya Dyatlova, Anastasiia Shcherban
Creative Direction: Anastasiia Shcherban