Rhythm Sleep

Rhythm Sleep is a sleep supplement for people who are tired of feeling tired. It has effective ingredients, a simple formula, and gives you good quality sleep.

perfectly boring was commissioned to create a brand identity, packaging and the website, that would be in line with the product’s, literally, life-changing purpose. We went with a sophisticated logotype, alive with inner rhythm, weaving dreams and sleep into its essence. It serves as the heart of our identity, inviting the brand’s clients into a world of peace and wonder. Every other element of the visual identity, from typography to icons and illustrations, was crafted as an extension of the logo’s rhythm and lines. They are smooth and dreamy, softly glowing in every design element, offering a glimpse into a captivating vision.

Website Design

Client: Rhythm Sleep
Brand Identity Design: Anastasiia Shcherban
Website Design: Viktoriia Shponka
Illustration: Olya Dyatlova
Product photography: Dillie
Creative Direction: Anastasiia Shcherban