Club Kids

The Club Kids were a group of young people who gained prominence in the nightlife scene of New York City in the late 1980s and early 1990s. They were influential in shaping the fashion and nightlife scene of the time, embracing a «more is more» approach, with bold makeup, colorful wigs, and exaggerated outfits. The Club Kids left a lasting impact on fashion, nightlife, and pop culture.

We created a logotype and series of illustrations for embroidering on merch inspired by this culture.


Design and Illustrations: Anastasiia Shcherban