Bismut is a close-knit and daring industrial design studio. It works with architecture, furniture, ceramics, electronics, 3D printing, and a whole lot more.

We wanted to design an identity that highlights Bismut’s mad array of activities and projects. So, we compacted its experimental nature, variety of materials, and numerous collaborations into an experimental logo. The logo is arranged as though it was constructed from random individual blocks that slot together in both vertical and horizontal format. It has a little something we like to call ‘structured nonchalance.’


Client: Bismut Design Lab
Creative Direction and Brand Identity: Anastasiia Shcherban